This privacy policy is designed to inform you about the information 50 Back Brewing Company, Inc. collects at this website, why we collect such information, and how we will handle information we learn about you from your visit to our Website. YOUR USE OF THIS SITE SIGNIFIES YOUR ASSENT to our Privacy Policy. If you do not agree to our Privacy Policy, please do not use this site.

We reserve the right, at our sole and exclusive discretion, to change, modify, add, or remove portions of this policy at any time; HOWEVER, WE WILL NOT RETROACTIVELY CHANGE HOW WE SHARE YOUR PERSONAL INFORMATION WITHOUT YOUR CONSENT. Please check back periodically for any changes we may make to the policy, as Your continued use of this site following the posting of changes to these terms will mean you accept these changes. We urge you to read the complete Privacy Policy below, as well as our Terms and Conditions.

Personal Information We Collect

We may ask you for your first name, last name, e-mail address, birth date or age, street address, city, state, zip code, mobile or other telephone number. We may also ask for your comments, suggestions, or other information relating to our site, our products or services, or the company.  We may also ask you to share your thoughts, ideas, comments and pictures as part of our “I AM 50 BACK” involvement.  Other specific types of information may be requested in connection with charity votes, contests, sweepstakes, other promotional offers or other marketing efforts. Also, your e-mail address and/or your domain name will be automatically recognized when you visit our site.

Our primary purpose in gathering this personal information is to use it as we continue to work on being the world’s most refreshing taste of appreciation and fulfilling your wishes. For example, we may use your personal information to notify you that you have been selected as a winner or potential winner of a contest or sweepstakes sponsored by 50 Back Brewing Company, Inc., to send you current 50 Back American Lager information or offers (if you have given us permission to do so), or for other purposes as described when you submit your information. Please note that this website works in conjunction with a third party web site to collect or process orders for merchandise.

Other Information We Collect

From time to time, we may collect general, non-personal, statistical information about the use of the Site, such as how many visitors visit a specific page on the Site, how long they stay on that page, and which hyperlinks, if any, they “click” on. We collect this information through the use of technologies such as “cookies” and “IP addresses,” which are discussed in greater detail below. We collect this information in order to determine which areas of the Site are most popular and to enhance the Site for visitors. We may also group this information into aggregate visitor data in order to describe the use of the Site to our existing or potential business partners or other third parties, or in response to a government request. However, please be assured that this aggregate data will in no way personally identify you or any other visitors to the Site.

Cookies are used on all 50 Back Brewing Company, Inc. sites. A “cookie” is a small file that we save on your computer’s hard drive that contains non-personal information. Our cookies help to give you faster access to pages you have already visited, allow you to personalize your pages, and help you to participate in activities or events on the site. They also assist us in customizing our offerings to you. If you leave the site and then return, cookies will tell us what things you have already collected so that you do not have to start all over again. Cookies store multi-page data entry until data is submitted to a database (i.e., in connection with an extensive poll or survey), and prevent further participation in a poll or survey by a particular browser. At sites that offer shopping, cookies keep track of items in your shopping cart. Cookies do not contain any personal information about a specific user, and we do not use cookies or other non-consensual methods to take personally identifiable or online contact information about you off of your computer. We do not use cookies for direct marketing or promotional purposes, and cookies are not used at this site to collect information specifically about you for sharing with third parties. We also use other technology, called clear GIFs, to provide us with other important anonymous information, such as when an e-mail has been opened.

The site may use third party providers of website audience measurement services to monitor, report on, and analyze aggregate site usage, measure audience statistics, and track the performance of our marketing efforts. 50 Back Brewing Company, Inc. and its third party providers may use cookies, pixels, web beacons, and similar technology to collect anonymous aggregate data about you and your browsing activity, such as IP addresses. By using this website, you consent to the processing of data about you in the manner and for the purposes described herein. You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to use all portions or functionalities of this site.

Sharing of Personal Information

We want to be very clear: We do not obtain personal information about you at this site other than that which you choose to provide, and we will not sell, rent, trade or otherwise disclose the personal information you provide us to anyone outside of the 50 Back Brewing Company, Inc. or their advertising and promotional agencies and consultants for their commercial marketing purposes, except in those specific instances where you expressly give us permission to do so. Notwithstanding the foregoing, we reserve the right to collect, use, and disclose any information, including but not limited to, personally identifiable information, we may deem necessary, in our sole discretion, to comply with any law, regulation, legal request, or government request. Without assuming any obligation to do so, we also reserve the right to collect and share any information we deem necessary to investigate or take action in connection with suspected fraud, illegal activities, possible harm to persons or property, or as otherwise required or permitted by law.

Updating or Removing Your Information

If you have signed up to receive promotions or special offers, or have made a purchase from the Site, and you want to update or remove your contact information, you may call a Customer Service Representative at 1-978-265-1610 or may send an email to to update or remove your contact information.

Opting Out

If you do not want to receive email from us in the future, please let us know by sending an email to us at, by calling us at the telephone number below, or by writing to us at the below address and telling us that you do not want to receive email from our company. If you supply us with your postal address on-line you may receive periodic mailings from us with information on new products and services or upcoming events. If you do not wish to receive such mailings, please let us know by sending an email to us at, by calling us at the telephone number below, or by writing to us at the below address


Protecting the security of your personal information is very important to us. When you transmit personal information from your PC to our servers, your information is protected by both a “firewall” (a combination of computer hardware and software that helps keep unauthorized visitors from accessing information within our computer network) and industry standard SSL (secure socket layer) encryption. Once we receive your transmission, we will take reasonable precautions to ensure its security on our systems. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we and our service providers strive to protect your personal information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your personal information.

Please note that you are responsible for protecting any user name(s) and password(s) that provide you with access to the Site. We disclaim any responsibility for a breach of privacy as a result of your willingly or inadvertently disclosing user name(s) and password(s) to others.

Links To Other Sites

Please be aware that when you are on the Site, you could be directed to other sites that are beyond our control. There may be links to other sites from the Site’s pages that take you outside our Site. These other sites may send their own cookies to visitors, collect data or solicit personal information. The privacy policies of these other sites may be significantly different from this Privacy Policy. We are not responsible for the privacy practices of these other sites and cannot guarantee the security of any of your personal information collected there.  50 Back Brewing Company, Inc. does not recommend and does not endorse the content of linked third-party websites.  50 Back Brewing Company, Inc. is not responsible for any content of linked third-party sites or third-party advertisements, and does not make any representations regarding their content or accuracy.  Your use of third-party websites is at your own risk and subject to the terms and conditions of use for such sites.  50 Back Brewing Company, Inc. does not endorse any product advertised on any third-party websites.

People Under 21

This Site is intended for adults age 21 and older. We do not knowingly collect any personal information from anyone under the age of 21 on this Site. If we come to learn that we have unknowingly collected any personal information from anyone under the age of 21 on this Site, we will immediately delete the person’s personal information from our records.

International Users

50 Back Brewing Company, Inc. is based in Pepperell, Massachusetts, in the United States of America.  50 Back Brewing Company, Inc. makes no claims that the Content is appropriate or may be downloaded outside of the United States.  Access to the Content may not be legal by certain persons or in certain countries.  This Site is intended for users located in the U.S.

However, like almost every website, the Site is accessible around the world.  By visiting the Site and providing your personal information, you acknowledge and agree that your personal information can be collected, processed and stored for the purposes identified in this Privacy Policy. We collect, process and store your personal information in the United States of America. You acknowledge that your personal information may be stored on servers located outside your residential jurisdiction in jurisdictions which may have less stringent privacy practices than your own. If you access the Site from outside the United States, your usage constitutes consent to the transfer of your data outside of your country and to the United States of America.  If you access this 50 Back Brewing Company, Inc. Site from outside the United States, you do so at your own risk and are responsible for compliance with the laws of your jurisdiction.  The following provisions survive the expiration or termination of these Terms and Conditions for any reason whatsoever: Liability, User Submissions, Indemnity, Jurisdiction and Complete Agreement.


You agree to defend, indemnify and hold 50 Back Brewing Company, Inc., its officers, directors, employees, agents, licensors and suppliers, harmless from and against any claims, actions or demands, liabilities and settlements including, but not limited to, reasonable legal and accounting fees, resulting from, or alleged to result from, your violation of this Privacy Policy.


You expressly agree that exclusive jurisdiction for any dispute with 50 Back Brewing Company, Inc., or in any way relating to your use of this 50 Back Brewing Company, Inc. site, resides in the courts of the Commonwealth of Massachusetts, and you further agree and expressly consent to the exercise of personal jurisdiction in the courts of the Commonwealth of Massachusetts in connection with any dispute, including any claim involving 50 Back Brewing Company, Inc. or its affiliates, subsidiaries, telecommunications providers and content providers.

This Privacy Policy is governed by the internal substantive laws of the Commonwealth of Massachusetts, without respect to its conflict of laws principles.  If any provision of this Privacy Policy is found to be invalid by any court having competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions of this Privacy Policy, which shall remain in full force and effect.  No waiver of any of these Terms and Conditions shall be deemed a further or continuing waiver of such term or condition or any other term or condition.

Complete Agreement

Except as expressly provided in a particular “legal notice” on this 50 Back Brewing Company, Inc. web site, the 50 Back Brewing Company, Inc. Privacy Policy constitute the entire agreement between you and 50 Back Brewing Company, Inc. with respect to the use of this 50 Back Brewing Company, Inc. site and content.

Special Notice to California Residents

Under California Law SB 27, California residents have the right to receive, once a year, information about third parties with whom we have shared information about you for their marketing purposes during the previous calendar year, and a description of the categories of personal information shared. To make such a request, please send an e-mail to, including the phrase “California Privacy Request” in the subject line, and provide us with your name, address, and e-mail address. We will respond to you within thirty days of receiving such a request.

Thank you for visiting our site.

Effective Date: This policy was last updated on 06.16.2010.

50 Back Brewing Company, Inc.
P.O. Box 595
Pepperell, MA  01463


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